The Genesis
When lockdown sealed the cities, family networks mobilised point-to-point fulfilment.
“Making your gup sessions memorable.”
A zero-commission social marketplace, born in lockdown, that connected neighbourhood kitchens with the people who missed their flavours.
The real-world impact ledger
3
Active hub cities
Aurangabad · Amravati · Ghatanji
17
Differently-abled children supported
5
Women’s Self-Help Groups
30
Enterprising independent women
1,000+
Authentic products cataloged
2,000+
Lockdown orders completed
₹1,00,000+
Direct revenue to local kitchens
Our Storefront
Eight household recipes from four regional product lines. Every label is real; every kitchen was real.
Join the Family
How a household kitchen launched a digital store in a single day — walk the four-step onboarding.
Step 1/4
Business registration profile
Business registration profile
Local hub city
Choose your ecosystem services
Pick the support you want — each enabled service adds just 1% (capped at 10%):
Fair fees — you keep every rupee of every sale
Product revenue goes 100% to you. We only charge for the support services you choose — just 1% per service, capped at 10%.
0%
Commission on sales
0%
0 services · 1% each
100% · You
Add or remove services in the previous step to change your fee.
Your store is live!
A simulated preview of your new vendor profile:
Our Impact Story
Architecture & engineering decisions
Every workflow was tuned for low bandwidth and the mobile-first reality of non-technical sellers.
Accessibility intent
Built to WCAG 2.2 from the first line — runtime translation, font scaling, high-contrast fallback and full keyboard support.